6 common video marketing blunders to beware of (according to creators of content)

In the beginning of creating video clips, Pat Walls, the founder of Starter Story, made the mistake of running with any idea that came to his mind. He was able to spend time making videos that were based on concepts that he later decided to scrap.
It was a blessing, Pat learned quickly that well-planned-out ideas ultimately save him the time and produce higher quality content.

In this article we enlisted professional filmmakers to guide through the biggest mistakes they have made. They also mention chasing the viral and talking too fast, trying to achieve perfection or perfect, and spending too much on equipment before being at ease in front of a camera.

Listen to the likes of Jay Clouse, Jay Acunzo, and Jayde I. Powell as they give advice on how to avoid making the mistakes they made.

First mistake: not vetting your ideas

If you record videos but don't devote enough time and thought to developing them ultimately slows the process and can cost you money.

The creator of Starter Story Pat Walls began creating videos the way he did, he made this mistake. "So often I would just think of an idea then invest the next 10, 20 30, 30 hours to bring the idea to life and creating it -editing, shooting after-production, editing, and all that."

"I'd had saved lots of time as well as moved more quickly by dedicating some more time thinking about what would be the most efficient use of my time." admits Pat.

In reality, well-thought-out ideas frame how to present your video via your title and thumbnail, as well as keep budgets well-organized and manageable.

What can you do instead: Brainstorm and evaluate the ideas prior to producing

Spend time coming up with thoughts. Next, you must work on defining the shortlisted ideas so each film you shoot brings your idea to life.

Begin by "putting together a list of 20 ideas using a spreadsheet, and grading between 1 and 10. Sort them by most to least in terms of their scores then pick the ones that are highest and discard everything else out," Pat suggests. Pat.

Something to keep track of here: instead of rating suggestions based on what are ones youthink are best, you should validate them based on:

• How relevant they are to your ideal viewers
• What is their alignment with your expertise or the products you're marketing

Some of the best ideas are ones that combine both.

Ultimately, putting time into developing ideas will make it easy for you to produce videos that hook viewers. It's also not necessary to rethink your ideas once the video has been recorded.

Bonus tip:Identify who you're making videos for

The success of any idea for video is heavily dependent on how relevant it is for your intended audience Consider: What is the type of content that my audience will be engaged with?

Instead of assuming, investigate what kinds of questions the ideal audience has in relation to your area of expertise.

Beginning with understanding the basics:

• Who you want to make videos for?
• What topics they search for/watch
• Which channel(s) you watch your the videos?

Essentially, your ideal audience is the audience you would like to sell your product to. Input the words that describe them into an instrument for research on audience like SparkToro in order to discover their

• Demographics (age and gender)
• Who they follow on social media
• What they talk about

Next, review the people who follow these people on video-driven channels such as TikTok and Instagram to see what is the content they're sharing. The idea isn't to copy their strategy but to find out the content and style of the video content that the ideal audience is engaged with and watching.

Second mistake: Thinking that the power of viral videos will boost business results

Whatever your concept is however, it's unlikely that the video you create will be viewed by millions. There's also no saying what results a viral video could drive for you besides the increase in your follower number. But, Dan Bennett of Video for Entrepreneurs says that the majority of novice video makers are chasing virality.

"Oftentimes when I'm working with people, especially in the very beginning people are looking at video as something that's costly, and they're forced to pay a lot for, and this video is likely to take over all the work for them," says Dan. "It's most likely be a success. This will alter the trajectory of their businesses. Although it happens in one in every probably 10,000 videos, it's certainly not something to be counted on."

What should you do instead: Be consistent

Instead of believing that that one viral video is all you need to be successful in the field of video marketing, you should consistently release videos that entertain, educate and ultimately increase sales. Dan recommends "putting together an entire body of work -- making multiple videos on the same topic, covering various aspects and taking people on a trip with you."

The video engine helps you stay on at the forefront of your audience and helps you earn their trust, which is essential for achieving business goals. A viral video doesn't offer this however, as people only see it one time and then, soon enough, they forget about it.

Mistake #3: Investing in gear before nailing camera presence

"We would like to appear the part and that's why we invest in the most expensive light, we buy the costly microphone, and we purchase the best camera, or we make a payment or work in editing the footage to create flashy images, [add] gripping animation and colorful subtitles and emojis and B-roll, and everything else," says Jay Acunzo co-founder of The Creator Kitchen and host of the Unthinkable podcast.

What's the issue? Fancy gear can't help you deliver your core idea well until you've learned how to master camera control. Think: the way you portray yourself on camera and the enthusiasm you convey as well as the manner in which you deliver a story.

"Because it is the case that effective video marketing is about] having a good camera and microphone, and if you're unable to achieve that, none of the rest content is worthwhile until you master the ability to sit in the chair or in front of a camera to deliver the message," Jay points out.

What should you do instead: Master camera presence

"Put yourself under a time-bound deadline and create enough video content that you are proficient in front of the camera] before spending any time or any resources including budgets (team or your own) in an effort to get better at what you can do incrementally," advises Jay. Review the videos you record to learn:

• What to do with the camera
• Which non-verbal cues can be engaging?
• and how do you keep your speech moving to ensure maximum impact

You can then go back and apply the changes in the new material you recorded.

Mistake #4: Talking excessively

When you speak too often, you unintentionally give away a lot of details -- confusing viewers and even losing them completely.

Founder of The Em Dash Co and host of Creator Tea Talk, Jayde I. Powell, struggled with the exact same. She shares "Oftentimes what happens is that as a marketing professional I'm trying to communicate the message, or story through so quickly that I forget whom I'm talking with and what kind of media they are consuming or why they consume it."

As time passes, Jayde has realized, "A part of my job as a creator of content and content marketer demands me to go through a large amount of information and turn it into new content, however, I also have to make it more accessible."

What to do instead: Plan your content However, you shouldn't be over-planning it.

• You can refine your opening lines
• Cut out sentences that don't add to the overall video idea
• Add or remove details based on the viewers' comprehension of the topic

This makes sure the details you give out are easy to digest and relevant to your viewers.

Mistake #5: Talking too fast

Apart from being conscious of the amount you talk, pay attention to the way you pace the way you speak. If you talk too fast and you're making it hard for the audience to follow your speech. If you talk too slow it could lead viewers due to boredom. Whatever the case, unthinkingly pacing can diminish the effectiveness of your idea since it doesn't give viewers enough time to absorb what you're saying.

The public speaking coach Nausheen I. Chen shares she used to speak too fast. "Maybe that was due to nerves, the adrenaline, the pressure of creating super quick videos for social occasions It just felt like I was always on 1.5x speed the entire duration."

"In the end, I had planned for everything except my speaking skills. I thought about the subject matter as well as the lighting, background, the place," Nausheen recalls. "But it's true that you could be the most skilled photographer, the best lights, and maybe even the top material, but if don't know how to show your camera with the appropriate energy when you're not able to alter your pace or take those pauses the message is likely to get lost."

What can you do instead: Check your pace and script your pausing

Sixth Mistake: Struggling for perfection

"When I was getting started using video, the error that I made all the time was trying to achieve an ideal video while thinking that I could do it," admits Jay Clouse, Founder of Creator Science..

To strive for perfection is impossible and stressful as it is a constant process of rethinking every decision you make. In the end, it blocks you from being your unique self when you are on camera.

"Because whenever you are trying to strive to be perfect, you raise to ask: what is the perfect what is perfect?' "And what you probably do is compare your work to another's work who has been doing this for much longer than you do. So, you attempt to make this derivative and memetic rendition of what the other person has done. "[But] you're never likely to make it the same way." Why? "Because they probably have more experience as well as due to the fact that they're creating their own videos."

What to do instead: Find your style

This is easier said than done. But Jay advises to be a bit loose in camera to bring out your style. "[This means that you aren't going to feel like you're being unnatural. Also, you won't attempt to emulate someone else's style."

It all starts with internalizing the concept that you don't need to imitate anyone else. Instead, "Make the video that you would like to create, the way you would make it," Jay points out. Be aware that figuring out your own style requires some time. So Jay Acunzo's advice about creating as many videos as you can in order to master the camera's presence is helpful here as well.

Today, create high-converting videos.

Simply put, you should make time to think about your ideas for video. Develop your story telling, speaking and camera-related skills. Don't forget to plan your script for your video content making sure you know:

• The topics you'll discuss
• How you'll cover the issue
• If you're able to take a few pauses
• How you'll vary your speed

And if scripting gets time-consuming, use 's AI script generator. This is how you can create videos that get your viewers to watch till the end