5 Strategies Course Creators Have to Profit from Black Friday Sales -

Anyone who has an email account knows that major businesses use Black Friday to bring in new customers, sell products as well as connect with their existing client base.

Yet, just because you're a small company owner on the internet doesn't mean you can't get a piece of the Black Friday pie, too.

Here are five ways to make the most of Black Friday and Cyber Monday for online courses in your business.

Make an offer that is irresistible

When most people first think of developing an irresistible deal immediately think of dramatically reducing the cost of their service or product. Actually the concept of an irresistible deal is simply a method of design of your goods and/or services that are worth more than the costs.

Here are some strategies to design an effective offer:

• Bundling. You can think of putting important courses together at an attractive price to customers. This means high sales for you.
• Value-added. You could add to your personal coaching one-on one or a complimentary session, office hours, or an early-access to create an offer of high value that's worth far more than a price reduction.
• Risk Reversal. This means that the course you choose to take will give the results promised without risk to the customer. This is mostly seen as a "money refund assurance" policy or your first lesson for free. It can help reduce the hesitation to the time of purchase.
• Segmentation. Create different offers depending on your purchase history. As an example, customers who are already loyal don't need a great deal in your introduction courses however, they may be interested in continuing education opportunities you provide.
• Time limit. An offer with a timer makes people want to take action fast. The coupon's window should be narrow by offering "early bird" or "last chance" incentives to create the impression of urgency.

Get started on building excitement right now

In the days leading up the Black Friday sale, your messages must get your customers enthusiastic and eager for the special deal you'll be offering. It is important to let them know of your upcoming the Black Friday promotion.

One of the best ways to generate the buzz for your promotion is by creating A great way to generate buzz is with a "Pre launch" page. It can begin as an "Coming Soon" page that is later changed into an "Special offer" page as soon as the promotion is officially launched.

In the process of deciding what you want you can add to your prelaunch/landing page, consider these:

• A catchy headline with clear copy Make sure you are clearly describing your course and clearly defining your worth proposition. It should be enticing and memorable, but also direct and clear, in order to get people to sign up.
• visual elements. include images, previews of your website, and if you have the time, add a video.
• Call to action that is clear:a CTA (call to action) refers to the click button on your website that lets users purchase your deals. It is important that all of your CTAs are clearly visible and easily accessible on your landing page in order to make it easy for prospective customers to find you.
• Social proof elements: if you have collected reviews from your past students, you can add them to your landing page in order to increase the value of your offer.
• A form to collect email addresses: if your deal is not live yet you can add a space for prospective customers to enter their email addresses and be notified about your Black Friday offer. In the aftermath of Black Friday, the form could be a newsletter sign-up.
• Refund Policy Texts such as "Money Return Garantized" as well as "Risk-Free" will alert your clients about the policy on refunds and will assure even the most skeptical customers.
• Contact Details:Provide a way for prospective students to contact you , so that you can give the impression of safety and boost your credibility as the creator of your course.

Make an email sales series

You can't just mail one email to Black Friday and one email to Cyber Monday any more. Driving the most sales from your emails is a carefully thought-out strategy and program. The key is to generate excitement with pre-Black Friday as well as Cyber Monday email campaigns.

Here are the five emails we think it is best to send them for Black Friday/Cyber Sunday weekend

• E-mail 1(2 weeks prior to Black Friday): Announce that there is a big event coming
• Email 2(a couple of days later) Releasing the coming deal
• 3.(a week before Black Friday): Launch the offer with a clear, clickable coupon code
• Email 4 (on Black Friday): Offer reminder
• Email 5 (A few days after): Offer ending - last chance

Make your emails short and to the point with easy to see CTAs. Think about adding a countdown feature to your emails as well. Let your emails stand out with value-driven subjects, not "Black Friday Sale" or "Our Biggest Sale."

Set Up Abandoned Cart Recovery

Cart abandonment happens when people add items to their cart but don't complete the purchase. Recalling abandoned carts lets you recover lost profit by sending reminder emails or messages.

Customers abandon carts due to several reasons:

• The additional fees you pay for are not displayed on your course's landing page
• A complicated checkout procedure that involves multiple steps
• Security concerns (is this website secure?)
• Unclear fulfillment instructions (How soon can purchasers access their course?)
• Issues with the website or technical problems

Try to avoid cart abandonment altogether: think of applying coupons automatically, including live chat to your website as well as offering a variety of payment options. If you establish trust elements at checkout, customers will be converted more often.

Extend Your Offer to Giving Tuesday

Giving Tuesday is a global movement encouraging people to spread charity through giving. Giving Tuesday takes place each year on the Tuesday following Thanksgiving as well as Cyber Monday. It is possible to integrate Giving Tuesday into your Black Friday and Cyber Monday strategy by running the original promotion until end of day Tuesday with a percentage of your Tueaday revenues going to charities.

Create a customized email that you will send through on Giving Tuesday. This email should highlight the following including a brief description of Giving Tuesday, your fundraising goal and the charity you're planning to donate to, and the percentage of your revenue that will go to donations. Make sure to share other ways that your customers can support the cause even if they're not able to make a purchase on your site.

Send a special thank you email to anyone who buys your program today. You can even include an item to express your gratitude.

Build the perfect Black Friday Sale with

If you're really looking to sell courses, there's no better time to get started then Black Friday. Launch with confidence and entice your students with an irresistible deal.

     Do you want to test it first? Try the demo to a test drive before you commit.