5 Powerful Ways to Gather customer feedback on your Membership Site
You can't have a membership site without members. And you won't create a membership site that is successful without happy members!
We already understand the power of programs like Google Analytics and how they can help you gain insight into your website's customers. However, there are times when it's helpful to receive the answers straight from your customers!
Thus, the feedback of customers! The collection of this feedback and the analysis of the comments will not only help you to get to get to know your customers better but it will also help you to improve your business!
Below are five great methods that you can employ to collect customer feedback that will not just be effective, but also beneficial to your online business!
Live chat can be implemented on your web pages, or on the company's social media sites to boost your customer service further!
2. Social Media
Speaking of social media, another great way to get feedback about your membership website is through your social platforms!
Listening and monitoring on social platforms like Facebook as well as Twitter can be invaluable to your company. When you monitor the social media channels, you can see what people are saying about your membership business, when they talk about your membership business, and whether or not your customers are seeking to engage and interact with your business through these social media platforms.
By using social media, you have an additional option of Live Chat, where you are able to monitor and communicate with potential and current clients in real-time, which is always a benefit for any business!
Several tools can assist you in implementing social monitoring and listening, including HootSuite, Social Mention, and many more. But, if you're budget isn't able to handle these tools, you're not to be wrong with traditional investigation! Spend some time searching for the name of your site's membership on these platforms and find out what other users are saying!
3. Feedback Forms/Surveys
A good way to collect feedback from customers is to create customized surveys and forms that members of your site to fill in.
Customers surveys are great as they are able to be integrated into the pages of your site and in posts but without impacting your site's design. They don't need to be very long (around three questions is the best), making it much easier for your customers to fill in, as well as increasing the likelihood to get them to fill in the questionnaire.
Using the forms, you are able to ask specific questions to members and get exactly the answers you are looking for.
4. Make use of incentives
Another way of collecting feedback is by offering your customers incentives in exchange for their thoughts and their opinions!
Most customers won't make a comment until they've had an unpleasant encounter. It's always nice to know about the positive events happening at your business! So offering rewards such as discounted subscriptions, no-cost products, or entry into a giveaway will encourage your customers to participate and give you their opinions!
5. Monitor Analytics
If you're trying to decide on the most effective way to gather feedback, don't forget to look at your site's analytics! Analytic tools can help you determine which pages are getting the most attention and conversions and, which don't appeal to the most customers.
If you've created your membership website with WordPress and you want to track your membership site, you could use a WordPress plugin, such as MonsterInsights to track your website activities. You can also monitor your web traffic in Google Analytics.
Final Thoughts
The gathering of feedback from your customers about your website for membership is a vital part of your company's success. We hope this article will assist you in getting on the right path to generating top quality feedback to help you improve the membership experience for your customers!
For more information on feedback and how to manage it, read these articles:
If you liked this post you should connect with our page via Facebook to get more amazing information. Also, you can find us on Twitter and Instagram.
Are you collecting customer feedback? Let's talk about this in the remarks!