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41 best free marketing tools: Ways marketers can do better with less cost-effective tools

Mar 16, 2023

The best marketing tools save you money, time, and make your job more efficient, but here's a important thing to remember: it's not easy to find them.

Testing out tools to see the way they'll work in your process is an incredibly heroic task. It takes time, effort and cold sales messages in abundance. The result? It is possible to try out a variety of free tools but rarely will you ever come across the top performers.

Good news though: we've created the following list of free online marketing tools to help you get out of this nagging dilemma. You'll find tested and reliable tools I've personally utilized (and I would highly recommend) or real marketers use and swear by.

Make sure you bookmark this post so you can go back to it whenever you require some tools in a list that range from AI-powered writing hacks to time-saving and platform for managing projects.

Marketers, which are the productive and free tools in marketing you cannot do without?
This is for a piece that I'm working on with an individual client.

-- Masooma | Content Writer (@inkandcopy) March 6, 2023

You can jump to any category:

Free CRM software

1. EngageBay

EngageBay is great for small- and solo business marketing teams to track and manage sales transactions on the same platform. It has an intuitive, drag-and-drop interface , as well as filters that allow you for separating contacts.

2. Zoho CRM

Zoho CRM is part of Zoho's suite of products, giving you five hundred records free of charge with the option of removing the records that are not being used in your lead, freeing up space in the freemium version.

Freshsales CRM. It provides artificial intelligence-driven capabilities to generate leads, qualifie leads and close sales.

Video makers

3. Create

Make edits to the video by adding titles and other components to it. Use the aspect ratio option to resize videos within seconds. You can also connect your account with platforms like Facebook and Constant Contact to share the video content that you created directly from Create.

4. IMovie

iMovie is still a standard to create videos, particularly for those who are new to video making. This free video maker designed for Apple devices helps you create simple videos on the go. Create a new video from scratch or ask for assistance using the software's storyboards, or templates that are pre-made.

Create's premium package with advanced features, such as adding personal CTAs as well as end cards to your videos as well as accessing engagement metrics.

Social media tools

5. Buffer

The cost-free Buffer program lets you control three social networks, and lets you schedule and plan ten posts per channel (such an efficiency saver! ).

6. Social Mentions

Social Mentions analyzes the mentions of your brand as well as hashtags in social media, showing you the frequency and tone your target audience is talking about you or using your own hashtag(s).

7. Hypefury

Hypefury is a scheduler for Twitter ideal for marketers doubling down on this platform. You can plan not just tweets, but also Twitter threads by using this tool.

8. Sparktoro

Sparktoro is an audience research tool. Its free tools provide you with a rating on Twitter users' real influence, help analyze their social media followers and display the content that other marketers are speaking about and sharing on Twitter.

 Option to pay once you are ready

Hootsuite   for planning, scheduling, analyzing -- even report on social content by using only one application.

Tools for writing and editing Tools for editing and writing

9. Hemingway Editor

Hemingway Editor enhances the readability of your written work score. It does this by will highlight sentences with long and difficult-to-read words and also those that use passive voice.

10. Grammarly

Grammarly freemium catches typos and checks your grammar.

11. SpeechTexter

SpeechTexter lets you speak into the tool so it can type out your text -- perfect for those days where you don't feel like or aren't able to (God forbid) type.

12. ChatGPT

ChatGPT assists in brainstorming ideas, getting first drafts written, writing the meeting agendas, and so on.

 Option to pay once you are ready

Writer to improve readability of content, grammar, and repurposing whilst maintaining your branding voice and the editorial standards.

Collaboration and brainstorming

13. Miro

Utilize Miro's free plan to create three mind mappings that you can edit as well as brainstorming boards (or choose from their collection of brainstorming templates).

14. Figma

Figma is a no-cost collaborative tool that allows teams to prototype and working together on design concepts.

 Option to pay when ready:

Twist for organized async collaboration among teams, including systemized share of files.

Content marketing tools

15. Coschedule headline analyzer

Headline Analyzer scores your headline titles for SEO and click worthiness and helps you write headlines that are engaging.

16. Blog Topic Generator

Put in five words that are that are related to your topic or blog's theme, and the HubSpot Blog Topic Generator will give you an entire week's worth of topics to blog around.

17. Content Idea Generator

Portent's Idea Generator is ideal for sparking thoughts for content writing. Enter a keyword and the program will provide a fistful of fun suggestions which you can later improvise on.

18. PrimoStats

PrimoStats offers you unique stats for your website to use without having to go down the rabbit hole of research. Free plans give you access to 1,200 stats.

19. Yoast

Yoast is a cost-free WordPress plugin which helps you improve your website's SEO by evaluating its keyword usage and the readability.

 Paying option to think about when ready:

GatherContent. It's a platform for content operations which allows you to manage all aspects of your content marketingmake templates, briefs, style guides, and content workflow complete with an editorial calendar.

Management tools for freelancers

20. Toggl Hire

Toggl Hire can help you evaluate freelancers' abilities prior to hiring them, by creating tests for their abilities.

21. Google Meet

Make use of Google Meet to make free calls with freelancers to explain your brand and content requirements.

 Paying option to think about when ready:

Content Harmony to create briefs for freelancers.

Tools for invoicing

22. Zoho invoice

Zoho Invoice lets you make free invoices.

23. Deel

Deel is a secured payments platform that allows recruiting and paying teams across 90 nations (in the no-cost plan).

 Paying option to think about at the time of its completion:

Invoicing can be automated using Deel premium, pay contractors in more than 150 countries and much more.

Graphics and design tools

24. Canva

Canva can be an easy and simple tool that lets you create blog or social media-related graphics in just a few the span of a few minutes. Use the template to begin or create your own when you've got a flair for designing.

25. Vengage

Venngage is yet another easy diy design tool that allows you to create five free beautiful visuals including Infographics, presentations, report chart, graphs, and printable.

 Paying option to think about once you are ready

Visme. Utilize it to create animations, videos and access your visual content's performance metrics.

Productivity tools

26. Otter.ai

Otter's basicplan, which is free converts 30 minute long videos, webinars, as well as podcasts. You needn't perform it all by hand. You can transcribe 300 minutes in a month and upload up to three videos and audio files.

27. screen recorder

28. Pocket

Pocket lets you save content (videos, podcasts, and blog posts) to read later. It is also possible to tag the contents to make them easier to find and get an audio player that reads the content written for you.

 Option to pay once you are ready

Evernote for taking notes and organizing them, creating reminders and sharing these with your team.

Tools for time-saving that are free

29. Zapier

Zapier allows you to connect various applications, and then automates the process between them by using Zaps. A free subscription lets you create 100 one-step zaps each month.

30. Waldo

Waldo is an absolutely free Chrome extension that can speed up your research. It gives you a free Google search experience, pulling out content from ranking sections for easy skimming providing filters to help users find what they're looking to find quickly and efficiently.

31. WayBack Machine

WayBack Machine It is an additional Chrome extension that functions by giving you website archives. Make use of it as a source to create content and examine how your competition and/or companies that have been a source of inspiration planned their initiatives over time.

Zapier Premium for creating multi-step zaps.

Project management tools

32. Trello

Trello is an uber easy-to-use project management tool, giving users ten no-cost Kanban boards to manage your tasks with as many columns as necessary.

33. Notion

Notion is an entirely customizable project management software. You can utilize it to design Kanban boards, tables, documents, or whatever you'd like. The software also includes Notion AI that summarizes content and create tables using connected content, and much more.

34. ClickUp

ClickUp is a different, intuitive, and adaptable tool that is easy to customize. Use it to create documents, view different aspects of your pipeline for projects, and so much more. If you're struggling to get started just pull out one of their templates and you're ready.

Asana. It is great for project, task and work management and comes with tons of connections.

Free SEO tools

Google Trends shows you how popular a keyword or phrase is within specified time intervals.

36. Keyword Ranking Checker

The Keyword Rank Checker from Ahref shows you where the keyword you are searching for is ranked on the result pages of search engines.

37. Website Authority Checker

Another free tools by Ahrefs, Website Authority Checker show you a target site's domain authoritativeness (DA).

38. AnswerThePublic

AnswerThePublic lists all the queries that people have asked about a keyword.

39. Keyword Tool

A free Keyword Search Tool developed by Ryan Robinson gives you keywords for terms you search for, showing you their popularity and search volumes as well as their rank difficulty.

 Paying options to think about when ready:

Semrush and Ahrefs for a full set of tools for keyword research including link building as well as Clearscope for optimizing web pages to improve their ranking.

Analytics tools

40. Google Analytics

Google Analytics is a no-cost software that tracks your website's traffic and engagement behavior (how how long people are spending time on a page, for instance).

41. Hotjar

Hotjar's free plan provides you with unlimited heatmaps to understand what your website users are using your site -- including the CTAs that they're clicking and where they're getting stuck.

 Paying option to think about once you are ready

Chartbeat to track analysis in real time.

More free resources

We hope you've discovered some useful software to try from this list of free marketing tools. If you're trying for more information about video marketing, particularly, we've plenty of information for you: