30 key Member Site Statistics for 2023 + Tips to Supercharge Your Membership Strategy

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                  The  latest research to bring you the most current information on membership sites as well as insights into the growing subscription market.        

Contents                                       Toggle

•            Learning Management Systems (LMS) Stats
•            Association Membership Statistics
•            Subscription Model Statistics
•            Tips & Best Practices What Have We Learned?
•            In Summary

The rise of the creator marketplace has made it possible for innovators to monetize their original ideas. Through tools like Member, launching an online membership website is now easier than it has ever been.

A comprehensive list of information about your site's membership gives you the assurance to navigate through the ever-changing environment.

There's a vast array of membership sites out there. In this piece we will focus our attention on three categories that define the industry:

• Educational Platforms (Learning Management Systems)
• Association Membership Models
• Subscription-Based Platforms

This information will not only aid your efforts in marketing but will also give you a glimpse into future trends in your niche.

Ready to get going? Let the numbers commence!

Learning Management Systems (LMS) Stats

A growing number of businesses use learning management systems (LMS) for the development of online platforms for learning or integrate education elements in their membership websites. It's an effective strategy to increase the value of your company and increase the range of services it offers.

We'll now look at the LMS platform market.

• A 2023 market research report by Fortune Business Insights revealed that last year the worldwide LMS market size was valued at $16.19billion. The market is expected to increase to $18.26 billion..
         
  
• The number, which is expected to reach $47.47 billion by 2030 could reach an astounding $47.47 billion.        
         
  
• The fastest-growing marketplace is Europe while the most important markets will be North Americaaccording to a report by Straits Research.
         
  
• Growth is attributed to an increase in connectivity to the internet as well as the greater use of smartphones in educational institutions and rising preference of customers for LMSs.
         
  
• The majorityof Fortune 500 companies use the e-learning platform or LMS to take on and train employees according to the eLearning industry.        
         
  
• LMS students use these devices to log into their online courses: desktop (89%), laptop (76 percent), tablet (25 percent), and smartphones (19 percent). This indicates that there is a need for LMSs to be responsive so that they can accommodate the various needs of students.
         
  
• The most requested LMS capabilities between 2022 and 2023 included certification and compliance management (53%), content authoring (15%)) and course libraries (15 15%). (Capterra)
         
  
• The average LMS software budget ranges between $15 and $40 per user.
         
  

Statistics on Association Membership

They typically are smaller organizations dedicated to a specific industry, profession, or philanthropic cause. They often collaborate with individual members, trade associations or even a combination of the two.

The primary purpose of the associations is to encourage sharing of knowledge, to promote the best practices, broaden member networks, and champion the interests of their members.

In contrast to mainstream companies, associations members are an exclusive audience that has specific demands.

The ethos of each association is often shaped by its industry or cause. Now, let's explore the most valuable tips to improve the effectiveness of marketing for associations as well as increase enrollment.

• The most popular reasons for joining associations is the opportunity to network (64 percent); continued education (39 percent) and learning the latest practices for their work (33 percent).
         
  
• 49 percent of associations have reported an increase in membership in 2023, up by 38% from 2022, while 26% reported in 2021, showing a sharp upward trend in the number of members enrolled over the last three years.
         
  
• In 2023, used the following channels to recruit new members: email (85%), organic social media (67%) and association-sponsored events (66%).        
         
  
• The most common reasons why associations think prospects are not signing up for membership are: the perception that there is no value (60%) in the absence of branding awareness (39%), lack of financial support from employers (29%).
         
  
• 34% of associations invite members to join their online community to help in engaging existing members.
         
  
• 48% of organizations offer members an 2-3 month grace period to access benefits once their membership expires.
         
  
• Engagement is by far the most frequent issue in associations, which is 51% connecting a lack of engagement to the reason that members didn't renew.
         
  
• Innovation is crucial in determining member attainment and retention. But, only 25% of associations reported as highly or exceptionally innovative. (Marketing General)        
         
  
• 13% of associations which added, changed, or canceled events observed an increase in member engagement, indicating that it's important to alter your approach. (GrowthZone)
         
  
• 60% provide their customers automated annual installments, 14% offer auto-paying monthly, but only 26% offer both options in 2023.
         
  
• Just 38 percent are using a procedure that can be used to reconnect disengaged participants.        
         
  

Subscription Model Statistics

Services and businesses that are subscription-based are popping up everywhere with good reason. Who doesn't love predictable cashflow and loyalty to customers?

Not only that, but consumers are also fast catching onto the benefits of subscriptions over outright ownership. It's no wonder this model is taking off in a big way.

Let's look at some of the most important data that define the market for subscriptions. These statistics will reveal why everyone's hopping on the train of subscriptions and the reasons it's set to be the dominant market in the coming time.

• An early report estimated the value of digital subscriptions as $650 billion.
         
  
• By 2025, it's set to grow by $1.5 trillion according to the latest estimates. (Lineup)
         
  
• The number of HTML0 Americans have reported using more than one service that is 23,0 million rise since the year 2020.
         
  
• By the end of this season, three quarters (75%) of direct-to-consumer brands will offer subscription-based services. (RetailDive)
         
  
• The typical growth of the subscription billing companies is between 30% and 50 percent each year. (The Paypers)
         
  
• Based on a poll conducted from Global Banking and Finance, 70% of business executives from key industries, including retail and finance believe that subscription models are essential for growth..
         
  
• 53% of senior finance executives interviewed with the CFO stated that 40 percent of their revenue is generated through an online subscription service or product.
         
  
• Three quarters of companies say their subscription services increases customer retention and builds trust..
         
  
• Global acceptance in the world of subscriptions stands at approximately 16% and is targeted to grow at 30%. (Citi)
         
  
• In 2027, a projected 83 percent of U.S. households will no longer subscribe to a traditional television channel. (Leichtman)
         
         

Tips and Best Practices: What's been learned?

That wraps all that's left! I hope that you've learned some solid info on the membership game by looking through the three kinds of membership.

There's a wealth of tips and tricks to help you switch up your strategy to make more informed decisions, and improve your membership website. Below are a handful tips and the most effective practices we've uncovered:

        1. LMS (Learning Management Systems) Best Practices

• Maintain Content Control: Ensure your LMS gives you full control over your content. The ability to implement immediate updates, additions, or changes is crucial for adapting to the ever-changing needs of your audience.
         
  
• Prioritize responsiveness The data show a diverse range of gadgets employed to take advantage of courses. Select LMS solutions that are responsive, ensuring a seamless experience for your students whether they're on desktops, laptops, tablets, or smartphones.
         
  

        2. Best Practices in Association Membership

• Value-Driven Engagement As networking opportunities are a top reason people join organizations, think about hosting regularly scheduled webinars, virtual meetings or forums in order to meet the need.
         
  
• Customized Marketing: With a sharp increase in the number of members in the last 3 years, it's essential to be aware of your customer base. Employ targeted marketing strategies based on the specific desires and requirements of potential members.
         
  
• Re-engagement Strategies: Since just 38% of members have an approach to engage those who have been churned, you need to develop a strategy to bring back the members who gone. It could involve special deals, surveys of feedback, or even highlighting the benefits of new products.
         
  

        3. Subscription Model Best Practices:

• Diversify Payment Options Based on the different preference for frequency of payment provide a variety of subscription choices, ranging between monthly and annually so that you can meet different preferences.
         
  
• Stay Ahead with Trends with the online subscription market set to increase exponentially, you need to keep an eye on new trends. This will help you adapt your offering and keep you in the game.
         
  
• Concentrate on Retention: With over three quarters of all businesses saying subscriptions help retain customers make sure you invest in strategies to boost loyalty. This can be done through exclusive content, discount offers for members, or regular feedback loops.

By implementing these best methods, you'll be in a position to make the most of your membership website, whether that's an LMS, an association membership or a subscription-based platform.

In a Summary

It's evident that the market for subscriptions is booming and shows not slowing at all. Thinking of launching an online course, or adding some steady cash flow to your shop? The best time to do it is to start than right today.

Remember, it's all about providing an excellent service that will make life simpler for your customers. Make sure you do this, and you'll be able to see profits increase every year.

Start with the right tools to make setting up and managing your website's members.

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