2022 Holiday Online Shop Trends for 2022: Reaching more parents

The holidays can be an exciting time for online stores, especially ones that cater to parents and their kids. In order to make the most of the holiday season, it's important to know the people who shop with you and make it simple for them.

Let's take a look at this year's trends for online shopping for parents and look at the ways to use this information to boost the sales during the holiday season.

Online shopping trends among parents in 2022

Inflation is impacting Christmas shopping all over the world It's not a surprise the fact that 74% parents say they are affected by it in their buying decisions. What do these numbers translate to the 2022 Christmas season?

For starters, parents are spending less time with their children - 59% less on in-house entertainment and 70% less for entertainment outside of the home.

But they're spending more in different categories, including

• Drinks, food, and groceries (58% more)
• Health products (57 percentage more)
• Fitness (52 percent more)
• Jewelry (50 more)
• Electronics (48% more)

In terms of Christmas shopping 50% of parents reported that they'll spend exactly the same amount they have in the past however 32% of them will be spending less, and 17% more - a pretty mixed bag. Most (42 percentage) will split spending between online and in-person shopping.

The majority of parents buy $250-$999 in Christmas gifts, however 40% spend over $1000, more than almost the entire population that responded.

Parents' favorite store for the holidays

Okay, so those are a lot of numbers. How can you actually apply this data to your online store? Here are seven ways you are able to benefit from the latest these trends in online shopping this holiday season:

1. Concentrate on validation, reviews, and also social confirmation

Parents are becoming more and more selective with regards to what they present to their kids, and they're spending less for entertainment as a whole. Your job is to convince them that your items should go into their preferred gift lists.

One way to accomplish this is to showcase feedback from happy customers everywhere it is possible to. Highlight the reviews on your listings of products and landing pages. Highlight websites, magazines and other publications which featured your product. You can add your Instagram feed into your footer with quality photos of your items being used by kids and parents.

For reviews to be collected, think about making an review request request after your product is delivered to the customer. With Klaviyo, you can schedule an email to go out a few days after the order arrives on customers' doorsteps, giving your children time to play with their toy, wear your clothes, or try your food. It is also possible to automatically include a link to leave reviews for the particular item they bought and make it simple parents and busy dads to provide comments.

2. Be sure to educate your buyers

In the same vein make sure you really educate parents on what makes your product the best choice for their kids. Are they all natural? Can they aid in the development of a specific skill? Will they keep kids extra warm in the winter months? Can they make parents' lives easier?

Veer adds lots of extra details to their product pages, with details about the technology, safety warranty, features, and warranties of their cars. The site also includes images and videos to help parents see what they can provide.

There are many ways you can do this. Create blog posts that highlight all the ways your children can benefit from your toys. Share an ebook with information regarding the importance of using non-toxic plates and cups. Find answers to common questions on the FAQ page.

Offer all the info that shoppers will need to make an informed choice about your product.

3. Be specific in your marketing efforts

The data isn't simply useful when it comes to product decisions It also helps guide your marketing efforts so you can resonate with customers at a high scale. One of the most powerful techniques to do this is through segmentation which is the process of separating contacts into groups that have certain characteristics with respect to.

If you're a retailer, let's say you offer various educational toys. They can be labeled in accordance with the age bracket the toys are appropriate for. You can then make use of data from previous purchases to email parents with children who are in the same category. In the end, a person with a child of one year old doesn't need to be looking through lists of video games, bike accessories, or dart boards. But parents of ten-year-olds would love this!

This doesn't just apply to old age either. It's possible to divide your email lists based on current trends in online shopping or even by factors like clothing size, the type of allergen locations, type of allergen, or purchase size. The options here are nearly infinite, which allows your clients to cut down on time, and address their individual needs.

Check out this segmentation guide by Klaviyo for more ideas.

4. Make buying easier

The holidays are particularly busy for parents, who we all know is already occupied enough! There are family photos to take, parties to go to, Christmas plays to watch, gingerbread houses to construct, light shows to experience and food that needs to be baked - the list goes endlessly. Therefore, if you are able to simplify the process of buying gifts as you can, you'll be better positioned to win their customers' business.

What exactly are you able to do that? Here are some ideas:

5. Make it easy for shoppers to find what they're looking for

If parents find it difficult to find the specific dimension, product, or product they'd like to buy, they'll look to a different store. Begin by making navigation simple and intuitive. Limit yourself to just a handful of items in your main menu, then nest secondary pages underneath so visitors aren't confused by options that don't fit their needs.

If you own more than a few products, group them into categories using data from internet buying trends. You can even include the same items in several categories to make the process simpler. You could, for instance, sort books according to the genre, format or the age group.

You can also add filters to your online store to assist customers in narrowing the options available. Magna-Tiles includes filters on brand, category price, item type as well as colors, interests and brands.

Also, you can add the search bar in the footer or main menu in a place that is easily visible. Use a program like Jetpack Search to provide relevant results, correct spelling mistakes, and even enable users to sort pages by categories, tags, dates, and many more.

6. Make an omnichannel plan

Omnichannel strategies connect offline and online interactions, so consumers can buy and communicate effortlessly across a range of platforms - in-store, on your site, on social media, and so on. And since the majority of parents are planning to divide the cost of their purchases between offline and on the internet, this strategy is more important than ever before.

There are a variety of strategies to help you make the most of the omnichannel nature of e-commerce. These include:

• We provide top-quality support throughout every channel.
• Connecting payments online as well as off-line in order to make sure that each purchase is linked to a single customer.
• Making it easy for shoppers to return products both online and in-store.
• Using a CRM to aggregate all the information and history about each client.

7. Offer multiple purchase options

When the holidays are in full swing, do whatever you can meet your customers wherever they are. Customers prefer a variety of payment options. Some would rather pay using credit cards, while others might like to purchase their product on the internet and then pay cash when they pick the item up at your local store.

Get your marketing campaign started for the holidays

If you're hoping to get in touch with parents this holiday season it is essential to know the latest trends in online shopping as well as be aware of parents' needs as thoroughly as you possibly can. and Klaviyo are here to help.

The site provides an array of tools for facilitating the process of checkout. It also accepts a wide range of payment options, and make finding the right items easy.

Klaviyo takes care of the marketing piece, helping to send highly-personalized email messages, automate your marketing efforts as well as learn more about your clients.