2021 Refresh: Upgrade Your Store and Grow Your Business

Jun 10, 2023

The beginning of the year is the best opportunity to think about methods to increase the effectiveness of your business. If you're hoping to bring your business to a higher level by 2021, ensure that your website is in top condition! From security to performance marketing and efficiency, they're one of the best methods to boost your website's performance this year.

1. Enhance customer relations

A system for coordinating customer relationships (CRM) can help in many ways. It monitors clients, as well as past transactions which allows you to provide targeted marketing campaigns as well as provide prompt, reliable support. Automating functions that are available within the majority of CRMs will increase the efficiency of your organization. It results in higher costs as well as more profit.

Jetpack CRM list of contacts

The trial plan is absolutely free and offers all of the vital functions you require. And since it's Jetpack will provide you with the highest level of service Automattic can provide.

2. Generate recurring revenue

Subscriptions could increase your life-time clients' worth, as well as simplifying the buying procedure. They also allow you to better forecast your cash flow and expand operations. You can even pass on the savings on to your customers through improvement to your services or investments.

3. Make sure your website is secure

  1. Find a trustworthy host.
  2. Utilize top-quality plugins.
  3. Implement strong passwords.
  4. Prevent brute force attacks.
  5. Update WordPress themes as well as themes and plugins.
  6. Backups must be available.
  7. Include an SSL certificate.
  8. Assess the user access levels.
  9. Conduct security checks.
  10. Explore the website's offerings.
  11. Set up the firewall.
  12. Enable secure authentication

Jetpack handles all of the above with just one plugin. It not only prevents the entry of hackers into your site, but additionally scans your website for malware and fights spam comments. If you ever find your site damaged, the program will offer fast fixes for most of the recognized threats.

One of the most important aspects that eCommerce has is the capability to backup your database on a regular basis. Instead of saving your data as well as your database every week, day or perhaps every month, it will save copies every time something occurs for instance, when a new item is uploaded on the site, after the order is placed or if a change has been made to the website. In the event your website shuts down there will be no loss of information about the transactions.

For optimal utilization of Jetpack's features to get the maximum value from Jetpack check out Jetpack's entire security suite. It is the best way to increase your security efforts for this year's new year.

4. Master analytics

Data empowers you to spot the trends and possibilities that can increase sales and cut back the amount of waste that you will have by 2021.

 analytics dashboard

5. Supercharge email marketing

If you're still not using an effective system for marketing via email or have a sense that your existing strategies need a refresh then you ought to consider purchasing one. Used by more than 300,000 websites, MailPoet is an effective email marketing tool in WordPress. WordPress dashboard.

Through MailPoet it is possible to send abandoned cart emails or create emails using templates that have already been designed, instantaneously welcoming new customers as well as mail out an email to previous customers with special offers as well as discounts specifically designed for clients. As it fully integrates with other tools and tools, it's easy to include the forms for newsletter subscriptions, and make sure that your list of customers is up to date. Explore the entire range of options for email.

6. The value of the average order is expected to rise.

One of the most efficient strategies to increase sales is by leveraging current clients. By upselling more expensive or enhanced models of your products, or suggesting additional products clients can include in their carts, you'll improve the amount of orders. Additionally, you'll provide your customers with the most enjoyable and successful experience possible -that's win-win!

product recommendations on a product page

7. Reduce cart abandonment

Cart abandonment is an actual concern. There are numerous studies that show as high as 70 percent of buyers fail to make their purchase and sometimes this number may be higher! Imagine the possibility of reducing this percentage by 10%. What is it that you would need to do increasing your income? make?

It is possible to keep the number to a minimum through enhancing the effectiveness of the payment, while also purchasing a few instruments:

This year's festival is among of the best to date.

Store managers are responsible of their stores and must be taking a break every now and then to reflect and evaluate your work and set goals you'll be able to achieve in the near future. Think about the areas where you can make improvements in this new year. Set realistic goals, and follow through with making the changes. Make sure you're covered by the seven categories we've talked about. You should think about what adjustments or improvements you could make during the coming year. It is not a matter of possibility!

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