10 Customer Retention Strategies for Boosting eCommerce Revenue

The value of loyal customers is immense for eCommerce stores. So when you acquire new customers, it's crucial to deliver a great customer experience, and maintain the relationship so they come back time and time again. Learn to master this, and the value of each new client you meet will increase exponentially -- and so the value of your store.

Here are ten customer retention strategies you can start doing right away for your eCommerce business.

1. Provide outstanding customer service

The first place in the list due to reasons. There are many companies struggling to provide good service So if you are successful then you'll stand out. Customers will be grateful. They'll feel valued, well-served, and relieved they made their lives less stressful instead of difficult. And they'll come back to you for additional services.

That's what great service does. It does this through excelling in the smallest details.

Below are some basics of customer service that can set you apart.

• Be responsive to customer inquiries and issues Don't make customers feel uncomfortable by not responding to them
• Be knowledgeable -- there's nothing worse than speaking with a "customer representative' that doesn't understand the products or services they offer.
• Pay attention
• Don't make a website that's uninspiring to use. make sure you provide an enjoyable user experience

People who experience bad experiences will probably go somewhere else If you go out of your way to support their needs and please them They'll come back but help spread the word to other customers.

2. Follow-up with clients

When someone purchases through your eCommerce store, don't forget about them.

Communicate. Communicate. Communicate.

If someone asks you an inquiry, you should answer them. Follow up with them to make sure that the answer helped them solve their issue.

It is possible to automate quite a bit of this using automated email marketing tools, like AutomateWoo, created especially for stores.

Ask almost anyone, and people will be able to tell you tales of when they bought an item, asked questions without getting a reply. The biggest corporations in the world fail at this.

If you can do it successfully and your clients notice, they will be aware.

3. Reward loyal customers with discounts

Find your own ideas here.

If you make use of discounts wisely, [link to the upcoming coupon post] it doesn't have to be expensive. One simple trick is to use flat dollar discounts instead of percentages.

For example, suppose you've created a segment of customers who've completed at least five purchases through your eCommerce store, and you want to reward them. Instead of saying "save 30% off when you spend over $100," say "save $30 for every $100 you spend."

So, regardless of how much above $100 the discount is still just $30. The higher the amount they spend, the more revenue you can earn over that threshold.

This type of discount increases the average size of orders but does not cost as much while your customers be grateful for the offer.

4. Send segmented emails based on previous purchases

This is one form of targeted marketing. It lets your clients know that you care about their needs.

Find and categorize contacts that tend to be drawn towards certain types of goods. Based on their category it is possible to identify other things that may be the case. If they're always purchasing through your "kids" categories, they likely have a child at home and would appreciate content and offers that relate to kids. Start communicating with each segment about the relevant items, problems that are common and solutions (even when it's not related to any of your products) Tips, tricks for tackling problems, content on tips and tricks along with other.

The MailPoet is a great tool for this because you can organize contacts by purchase history -- just like in the example above.

Customer retention involves more than sales and discounts.

By segmenting your communication based on product categories it is possible to be more specific and thus become more relevant to each client. This is a fantastic customer retention strategy when you implement it over time.

5. Give referral prizes

By incentivizing referrals, you can tap into the customer base that is already satisfied to increase your audience. Referrals from friends and family are usually better than advertising since people are more likely to trust the people they trust.

Referrals work like an five-star review of the power of rockets. This boosts your standing andspreads all over the internet to promote your business.

It is possible to run a referral contest that offer a number of prizes , or reward people directly with each new customer they bring to you.

No matter how you do it however, the most important thing is to make it as easy for customers to refer people to you. How do you do this?

Simple for your clients and automation for you is crucial to running an effective program. This is where the right extension is able to do wonders.

You can also use the add-on to promote your referral offer at checkout or via follow-up emails.

6. Get reviews and customer testimonials.

If someone is able to write out why they love a certain brand or product, that does something to their feelings regarding the brand or company that makes it.

When you write reviews and reviews about your eCommerce products, your customers will deepen the bond between them and your company.

You can send out periodic emails to ask them to give public feedback. And to make it easy add links to major review sites that are relevant to your area of expertise.

7. Special bonuses, perks, and presents

Just send them these things with no other expectations. It will absolutely delight the recipient as well as you are almost guaranteed that they'll even be happier to keep doing business with them.

8. Include a subscription option

It's hard to beat recurring revenue. For customer retention, subscriptions retain customers connected better than anything else. It binds them to the company. It becomes part of their family.

Here are just a few examples of items you can convert into subscriptions:

• Snack boxes with themes
• Vitamins
• Coffee (because no one wants to be running out!)
• Lawn care services
• Software licences
• Online magazines

Most of the time, you have to create additional benefits and services that only come with an annual subscription. These are things which benefit the user to make their lives simpler and help them solve their problems.

Also you could incorporate your customer service approach with your subscription, and thus boost the likelihood of keeping customers.

9. Consistently communicate

Here is another opportunity to excel against your competition with just simple, consistent action.

Give customers the opportunity to subscribe to your newsletter. Don't be afraid to provide an incentive for them to do so -- every subscriber is incredibly valuable to your business.

After that, you can send regularly, biweekly or monthly email messages. You can also send a postcard or letter. Print quarterly catalogs of prints if you can fit your business. Yes, print. In light of the recent digital degeneration it is evident that people are looking at printing media with renewed curiosity this week.

A portion of these communications can promote products or offers. However, a majority of your customer communication and marketing will be designed to remain on their minds. It is possible to send out all kinds of helpful content like tips on using your products, how-to guides, solutions to problems that your clients face, solutions to questions that are frequently asked, and much more.

What's important is that you stay on top of their minds, who will they think about first when they're in need of something? Your company.

10. Say thank you!

Then we conclude by implementing the most simple and obvious customer retention strategy of all -- telling them to say "thank for your business."

There is no way to show gratitude to a customer too much. Include it on the payment confirmation page at the checkout. Say it in your automated emails. Add a note to your package. In the case of more expensive items it is possible to make a call. even be appropriate.

Your customer service staff must also be taught to let each customer know how much they are appreciated because they do business with them.

Look for more places to express your appreciation and show gratitude to your clients, at every step of the sales cycle.

Choose what is most effective for you.

Put even a few of these ten retention strategies to use in your online business and, over time you'll keep more customers, increase revenue, get many more reviews and more referrals and expand your business.